There is a name that every good wine lover in Italy identifies with the Pinot Noir grape variety. It is that of Franz Haas, a winemaker in South Tyrol. Franz Haas, however, is not just a winery and not just a brand. Franz Haas, in fact, is first and foremost a man and his family who have been producing wine for seven generations and who put their whole philosophy of life into their bottles: a continuous and tireless search for perfection. The Franz Haas winery was founded in 1880 and has been handed down for seven generations to the eldest son of the family, who has the honour and responsibility of always bearing the same name, Franz (the current head of the winery is Franz VII, while Franz VIII will be his natural heir). In the vineyard, the vines are managed with absolute respect for the environment, using only organic substances to favour the natural process of cultivation and fertilisation. In 1999, with the first signs of the recent climate change, in order not to compromise on quality, several hectares were leased at altitude and in 2000 clones more suited to the new conditions were planted. Today, the company's vineyards reach over 1100 metres above sea level and are currently among the highest in South Tyrol. Cultivating at these altitudes is more difficult and strenuous, but the wines that emerge from these lands are distinguished by very special characteristics that make them unique. And millions of wine lovers around the world are grateful for the effort!