Ruvo di Puglia is an area that stands out for its geographical and climatic characteristics. Situated on the limestone hills of the Alta Murgia, this place offers an ideal habitat for the cultivation of Primitivo, which, in turn, finds its highest expression here. This is the birthplace of Primitivo Puglia IGP Le Carrare, a beautifully pleasant red wine proposed by CRIFO. Primitivo, it may go without saying, is a grape variety known for its ability to produce robust, structured and richly aromatic wines. For Le Carrare, in particular, only grapes cultivated with the spurred cordon are used, which guarantees a low yield per plant but a higher concentration of sugars and aromatic substances in the grapes. With a density of around 5,000 vines per hectare, high quality grapes are obtained, ready to be harvested in the first ten days of September, when they reach the right balance between acidity and sugars. After harvesting, which is done manually, the grapes are taken to the cellar for careful selection of the bunches, followed by crushing and destemming. The fermentation maceration phase, which takes place in steel for 8-10 days at a controlled temperature, is crucial to extract all the colour and aromas from the skins. Subsequently, the must is pressed softly to preserve the delicacy of the tannins, and malolactic fermentation, also in steel, begins. This helps to make the wine softer and less angular. Ageing then continues in steel and then in the bottle, until a perfect balance is achieved. Le Carrare has a deep, impenetrable red colour. The bouquet is intense and complex, with predominant notes of plums and cherries under spirits, followed by hints of blueberry jam, spices and scents of Mediterranean scrub. In the mouth it is structured and warm, with well-balanced tannins and a softness that makes it extremely pleasant. Its depth and good drinkability are the characteristics that distinguish it and make it perfect to accompany rich and tasty dishes. Try it, for example, with grilled meat, pulled pork, lamb, ribs with BBQ sauce, brisket or, for those who love the simple and genuine dishes of our grandmothers, with baked lasagne or Sunday braised meat.