La Masera

La Masera: winemakers by passion, among the hills of Canavese. This can be read on the home page of the company website of this beautiful Piedmontese winery. We are located in the heart of the Canavese, among the picturesque hills of the Ivrea Morainic Amphitheatre. The company was born in 2005, from the passion and friendship of Alessandro, Gian Carlo, Davide, Sergio and Marco. A shared dream of reviving the production of Erbaluce Passito, a historic wine inextricably linked to this territory. The choice of the name ‘La Masera’ encapsulates the essence of the company: a strong bond with the land and respect for its traditions. ‘Masere’, in fact, is the local term for the large dry-stone walls delimiting the fields, just like the one supporting the first vineyard purchased by the partners to start their Erbaluce production. Today the company can count on approximately 5.5 hectares of vineyards, located between the municipalities of Settimo Rottaro and Piverone, where Erbaluce finds its ideal terroir, expressing its unique characteristics at its best. The vineyards are located at an altitude between 350 and 500 metres above sea level. Here they enjoy a cool, breezy climate, with significant temperature swings between day and night, factors that contribute to the grapes' high acidity and extraordinary aromatic richness. La Masera boasts a production of around 27,000 bottles per year, divided between no less than 12 different types. These include Erbaluce Passito, the flagship wine of the company, produced in limited quantities and with very low yields to ensure maximum concentration.